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Public Assembly is a brand consultancy helping organizations make experiences more meaningful.









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The Broad Foundation
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Public Assembly provided design direction on various print, web and signage projects for The Broad Foundation, The Broad Center and The Broad Contemporary Art Museum.

We designed the inaugural invitation, RSVP and menu package, to celebrate President Obama's 2013 re-election.



The edges of the invitations were lined with gold foil.



We developed print collateral and event signage for The 2012 Broad Prize. The project also included an update to broadprize.com.



Construction signage for the Broad Museum in downtown Los Angeles.

Joe Fresh
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Art direction in the development of the visual communication strategy for the New York launch of Joe Fresh, a large Canadian fashion retailer. Its flagship store opened at the end of March on 5th Avenue.



Development of animation and video content for instore displays.



Art direction of Spring and Summer behind the scenes videos.

Harry Bertoia Documentary (Rough Cut) from Jonathan Lo on Vimeo.







Art direction of Times Square subway ad takeover.



Creative direction by Jason Losser. Video editing by Becky Lally.
Marvels & Monsters
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"Marvels and Monsters: Unmasking Asian Images in U.S. Comics, 1942-1986—The William F. Wu Collection at the NYU Fales Library and Special Collections" is an exhibition which explores Asian stereotypes in American comic books. These stereotypes are classified into 8 themes - The Alien, The Kamikaze, The Brute, The Lotus Blossom, The Guru, The Brain, The Temptress, and the Manipulator.

On view at the Fales Library at NYU from May 26 - August 19, 2011.



"Shades of Yellow" compares different colors used by comic books to depict Asian skin tones. Pantone swatches are placed below the images for visitors to match their own skins to the color.



Life-sized figures with faces cut out for photo opportunities.



Designed as a modular, travel-ready exhibition, the pieces can be assembled together like a puzzle. Each panel fits into standard frame boxes, for easy packing and shipping. Comic book reproductions are printed at actual size on canvas material and stretched. Titles are produced as 3/4" light MDF cut letters, and panels are printed on vinyl and mounted on Sintra.

Bronx Calling
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Bronx Calling: The First AIM Biennial profiles the artists and residents who represent The Bronx Museum of the Arts. The first edition of this biennial is a study in perspective, placing the museum as a frontier for art exploration, an indie record label of sorts for the art scene in New York. The book progresses from the aerial view of the Bronx neighborhood on the wrapping paper; the panoramic street level view of the museum on its cover; to the interior passageways of the museum in the pages of the book. The reader enters the museum through its new building entrance, discovers the artists and residents, then leaves the book through the old building exit.

Aqueous coating on cover, with clear foil stamp on title.



Signatures.



Book contents, printed on 100# uncoated paper.



Artist profiles.

Nike Sportswear
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As a part of the Fall and Holiday Nike Sportswear campaigns for 2010, the Creative Asset Package was assembled—directives which provide the strategic direction and content for the campaigns, focusing on retail brand presentation and brand communications (digital and advertising)—for implementation worldwide. The process included conceptualization and design of logos, ads, storefront graphics, interior graphics, and product placements.



Images of the directive implemented at Niketown New York.



Images of Nike Sportswear store at 21 Mercer in SoHo.



Images of the Nike store in the Harajuku district in Tokyo, Japan.