Art direction in the development of the visual communication strategy for the New York launch of Joe Fresh, a large Canadian fashion retailer. Its flagship store opened at the end of March on 5th Avenue.
Development of animation and video content for instore displays.
Art direction of Spring and Summer behind the scenes videos.
Harry Bertoia Documentary (Rough Cut) from Jonathan Lo on Vimeo.
Art direction of Times Square subway ad takeover.
Creative direction by Jason Losser. Video editing by Becky Lally.
Marvels & Monsters
"Marvels and Monsters: Unmasking Asian Images in U.S. Comics, 1942-1986—The William F. Wu Collection at the NYU Fales Library and Special Collections" is an exhibition which explores Asian stereotypes in American comic books. These stereotypes are classified into 8 themes - The Alien, The Kamikaze, The Brute, The Lotus Blossom, The Guru, The Brain, The Temptress, and the Manipulator.
On view at the Fales Library at NYU from May 26 - August 19, 2011.
"Shades of Yellow" compares different colors used by comic books to depict Asian skin tones. Pantone swatches are placed below the images for visitors to match their own skins to the color.
Life-sized figures with faces cut out for photo opportunities.
Designed as a modular, travel-ready exhibition, the pieces can be assembled together like a puzzle. Each panel fits into standard frame boxes, for easy packing and shipping. Comic book reproductions are printed at actual size on canvas material and stretched. Titles are produced as 3/4" light MDF cut letters, and panels are printed on vinyl and mounted on Sintra.